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Quick Reads
Because we all want info fast, right! We cut the fluff and get to the point from how to make more sales with video or how to be more efficient with your content-making machine, or platform updates!
This Isn’t a Trend. It’s a Whole New Era of Brand Content
First, it was celebrities. Then came influencers. Then we got the celeb-influencer hybrid (hello, reality TV stars). Then came the age of micro-influencers… then nano-influencers. And that gave rise to UGC — user-generated content — in what’s felt like a non-stop hunt for “realness.”
What Happened to Short-Form Video? Is It Dead in 2025?
We’ve been flirting with short-form for over a decade now—TikTok, Reels, Shorts—but somehow, it keeps evolving. Where does the time go? One minute, we’re all about snackable clips; the next, we’re sitting through 10-minute TikToks like it’s a mini-series.
Why is your Beauty YouTube channel failing to gain traction
Are you wondering why your Beauty, Personal Care or Health YouTube Channel isn't getting traction? YouTube is a different beast to conquer, it has an enormous amount of moving parts you need to...
Your beauty brand is leaving money on the table by not leveraging secondary video strategies
Okay, so this isn't a sexy subject but it's how Marketing and Brand Managers can get 10x or 20x...
Marketing Mix Cereal: Why Diversifying Your Digital Ad Spend is the Breakfast of Champions!
Welcome to the digital age, where your grandma is on Facebook and your dog has a TikTok account.In...
The Advantages of Being Small: Why Small Agencies Are a Big Deal
As an FMCG Marketing Manager or Brand Manager, you understand the immense pressure to produce a...
Get More Bang for Your Buck: 5 Creative Marketing Solutions for Tight Budgets
How to get more content for less as the economy continues to shrink and consumers have less and less money in their pockets and YOUR marketing budgets are being cut.
Is Your Marketing Ignoring Women Over 50?
Is it time we see more women over 50 in marketing campaigns? The data on this audience demographic is very compelling that this is a potential lucrative sector to embrace. Diversity in brand awareness gets noticed and today’s consumer wants to know that you are an inclusive brand.
HOW TO MOVE YOUR PERSONAL YOUTUBE CHANNEL TO BRAND ACCOUNT
HOW TO MOVE YOUR PERSONAL YOUTUBE CHANNEL TO BRAND ACCOUNT - move youtube channel 2021!As a...
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