This Isn’t a Trend. It’s a Whole New Era of Brand Content

by Justina Rosu | Mar 26, 2025 | Behind The Scenes, Video Marketing

First, it was celebrities. Then came influencers. Then we got the celeb-influencer hybrid (hello, reality TV stars). Then came the age of micro-influencers… then nano-influencers. And that gave rise to UGC — user-generated content — in what’s felt like a non-stop hunt for “realness.”